Sara Zittergruen
LOADING PORTFOLIO
Open to Director & VP marketing roles · Remote-first
VP MARKETING · DEMAND GENERATION · REVENUE OPERATIONS
◦ KANSAS CITY, KS

Turning B2B marketing
into predictable pipeline.

Twenty years scaling B2B SaaS marketing across supply chain, contact center, document management, and healthcare software. Marketing-sourced pipeline grown from $50M to $91M in nine months. The $3M framework behind a $265M pipeline. Global teams of up to 33. MBA.

See the work → Email
Sara Zittergruen
SARA ZITTERGRUEN
2026
$0M
MARKETING-SOURCED PIPELINE
$0M
NEW-LOGO PIPELINE FRAMEWORK
0+
YEARS IN B2B SAAS
0
GLOBAL TEAM LED
NICE INCONTACT·SIFTED·QUIET LOGISTICS·LEXMARK·CERNER·TEAMQUEST·RHYTHM ENGINEERING·NICE INCONTACT·SIFTED·QUIET LOGISTICS·LEXMARK·CERNER·TEAMQUEST·RHYTHM ENGINEERING·
THE THESIS

MQLs were never the point.
Pipeline is.

Most marketing teams report MQLs to leadership, then wonder why the number never ties to revenue. The fix is not another campaign. It is rebuilding the function to run on influenced pipeline, stage conversion, and sourced revenue, so marketing is measured like the growth engine it already is.

MARKETING AS REVENUE
THE WORK, VISUALIZED

Marketing-sourced pipeline, nearly doubled.

The account-based marketing rebuild at Sifted took marketing-sourced pipeline from $50M to $91M in nine months, against a $175M goal.

Marketing-sourced pipeline · Sifted · 9 months
+82%$50M to $91M
$91M $50M MONTH 0 MONTH 9 ABM ROLLOUT $50M $91M
$50M→$91M
Marketing-Sourced Pipeline
60%→82%
SAL to Opportunity Conversion
31%→52%
Marketing-Influenced Pipeline
Leading the shift from basic demand generation to full account-based marketing rebuilt the engine: deploying 6Sense with AI account scoring, and moving leadership reporting from MQLs to marketing-influenced pipeline. The result was nearly doubling marketing-sourced pipeline in nine months.
ABOUT

Twenty years turning marketing into a revenue engine.

For more than 20 years, my work has lived where marketing meets revenue. Started in online marketing at Cerner and Lexmark, then spent the last decade building and running demand generation, revenue operations, and full marketing functions for B2B SaaS companies across supply chain, contact center, document management, and healthcare.

At Sifted, leading the shift from basic demand generation to account-based marketing grew marketing-sourced pipeline from $50M to $91M in nine months and lifted sales-accepted-lead to opportunity conversion from 60% to 82%. At NICE InContact, the operating framework, $3M budget, and martech stack I owned sat behind a $265M new-logo pipeline for a 70-person marketing organization.

Most recently at Quiet Logistics, joining as the first full-time marketing hire meant building the entire function from zero: brand, website, a HubSpot and Apollo.io demand engine, and the pipeline behind it. That build-from-scratch motion, plus the systems thinking behind a predictable funnel, is what I bring to the next company. MBA in e-Business.

Sara Zittergruen
Sara Zittergruen
MBA · KANSAS CITY
THE STACK I BUILD ON
Salesforce HubSpot 6Sense Pardot Eloqua Apollo.io LeanData Domo Optimizely Sitecore Google Ads LinkedIn Ads
CASE STUDIES

Three builds where marketing carried the pipeline.

01
SIFTED · 2020-2024
VP, Growth Marketing & Revenue Operations
$91M
MARKETING-SOURCED PIPELINE
THE ABM REBUILD

From basic demand gen to a real ABM engine.

Led the move from a basic demand-generation program to full account-based marketing against a $175M pipeline goal. Deployed 6Sense with AI account scoring, rebuilt Salesforce influence reporting, and shifted the leadership conversation from MQLs to marketing-influenced pipeline. Directed a five-person marketing team, a four-person revenue operations team, and a 17-person BDR organization on a $300K monthly program budget.

$50M to $91M
SOURCED / 9 MONTHS
60% to 82%
SAL TO OPP CONV
31% to 52%
INFLUENCED PIPELINE
02
NICE INCONTACT · 2017-2020
Director, Marketing Operations
$265M
NEW-LOGO PIPELINE
THE OPERATING SYSTEM

The framework behind a 70-person marketing org.

Owned the operating framework, $3M budget, and full martech stack behind a $265M new-logo pipeline: goal setting, governance, process, automation, reporting, and analytics. Built an Optimizely A/B program that lifted landing-page conversion from 1.2% to 4.1%, cut lead routing to under one hour with LeanData, and centralized full-funnel reporting in Domo. Named a President's Club honoree for marketing's contribution to sales.

$3M
BUDGET DIRECTED
1.2% to 4.1%
LANDING-PAGE CONV
70
PERSON MKTG ORG
03
QUIET LOGISTICS · 2024-2026
Head of Marketing
0 to 1
MARKETING FUNCTION BUILT
THE ZERO-TO-ONE BUILD

First marketing hire. Whole function from scratch.

Joined a 3PL logistics company as the first full-time marketing hire and built everything: ideal customer profiles, a new brand and website, and a full-funnel demand engine on HubSpot and Apollo.io. Stood up intent-based workflows generating roughly 20 opportunities a month at a 22% stage conversion rate, while directing five contractors and agencies across paid media, SEO, content, and creative at 20% under plan.

~20 / mo
OPPORTUNITIES
22%
STAGE CONVERSION
20% under
PROGRAM BUDGET
HOW I WORK

A repeatable way to build predictable pipeline.

The same operating system, whether the function already exists or has to be built from zero. Four moves, in order.

01
DEFINE

ICP & positioning

Start with who to sell to and why they buy. Sharpen the ideal customer profile, tighten positioning and messaging, and get sales and marketing aligned on the accounts that matter before a dollar goes to programs.

02
GENERATE

Full-funnel demand

Stand up integrated demand across paid media, SEO, content, and account-based marketing. Prioritize high-intent accounts with intent data and scoring, so effort concentrates where pipeline is most likely to form.

03
INSTRUMENT

Martech & attribution

Build the stack that ties it together: HubSpot or Salesforce, 6Sense, LeanData, and clean lead-to-closed-won plumbing. Instrument multi-touch attribution so every stage of the funnel is visible and measurable.

04
REPORT

Pipeline & forecasting

Move the leadership conversation from MQLs to influenced and sourced pipeline. Forecast against goal, watch stage conversion, and optimize the engine quarter over quarter so the number becomes predictable.

CAREER

Twenty years of B2B SaaS marketing leadership.

2024-2026
Head of Marketing
QUIET LOGISTICS · 3PL LOGISTICS
Joined as the first full-time marketing hire and built the entire function from scratch: brand, website, demand generation, and martech. Launched a HubSpot and Apollo.io demand engine generating roughly 20 opportunities a month at a 22% stage conversion rate, while directing five contractors and agencies 20% under plan.
0 TO 1 BUILD
~20 OPPS/MO
20% UNDER PLAN
2020-2024
VP, Growth Marketing & Revenue Operations
SIFTED · B2B SAAS, SUPPLY CHAIN SOFTWARE
Grew marketing-sourced pipeline from $50M to $91M in nine months by leading the shift to account-based marketing. Lifted sales-accepted-lead to opportunity conversion from 60% to 82% with 6Sense and AI scoring, and grew marketing-influenced pipeline from 31% to 52%. Led a marketing team of five, a revenue operations team of four, and a 17-person BDR organization on a $300K monthly budget.
$50M TO $91M
60% TO 82% CONV
17 BDRs
2017-2020
Director, Marketing Operations
NICE INCONTACT · B2B SAAS, CONTACT CENTER SOFTWARE
Directed the operating framework, $3M budget, and martech stack behind a $265M new-logo pipeline for a 70-person marketing organization. Built an Optimizely A/B program that lifted landing-page conversion from 1.2% to 4.1%, cut lead routing to under one hour with LeanData, and centralized full-funnel reporting in Domo. President's Club honoree.
$265M PIPELINE
$3M BUDGET
1.2% TO 4.1% LP
2017
Director, Marketing
RHYTHM ENGINEERING · GOVERNMENT (B2G) SOFTWARE
Launched a new product-launch website and the company's first multi-channel integrated campaign, focused on lead generation for a government software audience.
NEW SITE
FIRST CAMPAIGN
2015-2016
Director, Marketing
TEAMQUEST · B2B IT SOFTWARE (ACQ. HELPSYSTEMS)
Built a global demand center and reporting framework with a team of six, improving sales-accepted-lead conversion from roughly 7% to 12%. Reported to the CEO and presented to the Board.
DEMAND CENTER
7% TO 12% SAL
2010-2015
Director, Revenue Marketing
LEXMARK · B2B DOCUMENT MANAGEMENT (ACQ. PERCEPTIVE)
Led four global teams and 33 marketing professionals across field marketing, digital, automation, and teleprospecting on a roughly $750K monthly budget. Ran Eloqua nurture programs across four industry segments and served on the integration team for 13 acquisitions, aligning marketing systems into Salesforce.
33 TEAM
13 ACQUISITIONS
2007-2010
Manager, Online Marketing
CERNER · HEALTHCARE SOFTWARE
Managed 11 global web properties and led the cerner.com redesign for this healthcare software leader, using client interviews and task-based segmentation.
11 WEB PROPERTIES
CERNER.COM
CREDENTIALS

Education & recognition.

GRADUATE
MBA, e-Business Emphasis
University of Phoenix
2004
UNDERGRADUATE
B.A. Marketing
University of Northern Iowa
1997
AWARDS & LEADERSHIP
PRESIDENT'S CLUB · NICE INCONTACT
MENTOR · UNIVERSITY OF NORTHERN IOWA BUSINESS STUDENTS
GET IN TOUCH

Let's build predictable pipeline.

Open to Director and VP roles across marketing, demand generation, and revenue operations. Remote-first, open to hybrid in the Kansas City area. B2B SaaS and beyond.

Email → LinkedIn